© CTC Publishing
Bob Bly, author of 100 books and the man McGraw-Hill calls "America's top copywriter," reveals how you can become an "instant guru" in your own field or industry...

"Discover What Rachel Ray, Dr. Phil, and Alan Dershowitz Can Teach You About Becoming Much More Famous in Your Niche or Industry Than You Are Right Now...

... Starting in 90 Days or Your Money Back!"

With their simple secret, you can quickly and easily...
  • Establish yourself as the guru or "go-to" guy (or gal) in your field.
  • Have potential customers and clients come to you ... rather than you going to them.
  • Generate five times as many leads as you could ever hope to handle - and get booked up to 3 to 6 months in advance.
  • Eliminate cold calling, sales presentations, or the need to do any personal selling.
  • Double, triple, even quadruple your income - and earn as much as a million dollars a year or more.
  • Gain the admiration, respect, and (yes) even awe of others in your market and community.

About Bob Bly

Bob Bly - Become an Instant Guru

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his freelance copywriting, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, IBM, Intuit, and AlliedSignal.

Bob is the author of more than 95 books including The Complete Idiot's Guide to Direct Marketing (Alpha), The Ultimate Unauthorized Star Trek Quiz Book (HarperCollins), The Copywriter's Handbook (Henry Holt), The Science in Science Fiction (BenBella), and, with Bo Dietl, Business Lunchatations (Penguin).

He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer's Digest, and Amtrak Express.

Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer.

What they say about Bob Bly

"Bob Bly is to direct marketing what Mozart is to music."
--Steve Roberts, Edith Roman Associates

"America's top copywriter."

"One of the best copywriters in the business."
--Michael Meanwell, author, "The Wealthy Writer"

"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient

"Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network

"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr

"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
--Ken McCarthy

"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print

"Perhaps the most famous copywriter of all."
--Apryl Duncan

"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Dianna Huff

"Bly Rules!"
--Murray Raphel, Raphel Marketing

"Mr. Copy."
--Markus Allen, Publisher

"There is no greater authority on business-to-business direct response copywriting than Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple."
--Scott Miller

"Bob Bly is among the most accomplished self-employed copywriters in recent years."
--Steve Slaunwhite

"Bob Bly is probably the best business-to-business, high tech. industrial, direct marketing copywriter in the country."
--John Clausen

"Perhaps the most famous copywriter of them all."
--The Writer

"[A] freelance writing dynamo...."
--Writer's Digest

"One of the great copywriters in the direct marketing industry...."
--Ruth Stevens, author, The DMA Lead Generation Handbook

"...[a] copywriting giant..."
--Freelance Writer's Report

"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro."
--Larry Chase, Web Digest For Marketers

"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. He knows how to write for results."
--Kansas City Direct Marketing Association

"Bob Bly is in the upper echelon of direct mail and email copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books."
--Bruce Hadley, softwareceo.com

"Bly is probably one of the world's most famous and experienced copywriters. He is also a noted authority on the creation of online copy and online trends."
--The Compulsive Reader

"Bob Bly is a world-class copywriter."
--Paul Hartunian

"I've known Bob for a long time. His stuff is terrific."
--Johne Forde, Copywriter's Roundtable

"Bob Bly is a prolific advertising genius."
--Joe Vitale, "Mr. Fire"

"I went to Amazon.com and got a copy of Secrets of a Freelance Writer. Wow! ... I loved it! Packed with info. The book had a 'readability' about it that took away all my fears, put me at ease, and made me feel that I wasn't treading on foreign soil. I kept saying to myself, 'I can do that, I can do that!'."
--Ronald J. Rich

"Your books served as a complete reference when I started my own freelance writing business a year and a half ago. By following the advice you laid out, I quickly reached goals that I had set for year three of my business within the first year. My philosophy is, if you've written it or recommended it, I want to read it."
--Carla Jahnson

"I own a copy of The Copywriter's Handbook, which is priceless. Thank you for making this information available to those of us on a shoestring"
-- Mary Klaebul, Memphis, TN

"I own Secrets of a Freelance Writer: How to Make $85,000 a Year and The Copywriter's Handbook.  Both are Great. You did a great job of getting to the nitty gritty. I admire and respect what you have done."
-- Derek A. Chilcoat

"FYI, you started me off with your tape series on freelance copywriting, and I'm an avid reader of yours."
-- Scott T. Smith, Bozeman, MT

"Having read two of your books, Secrets Of... and The Copywriter's Handbook, I am now taking the leap. If not for the strong encouragement of your books, I might not have jumped. Thanks again for the road map that your books offered."
--  Eddie Adelman

"I am a great fan and avid reader of your books. When I first started out in this copywriting business nearly ten years ago, your Secrets of a Freelance Writer was my bible (it's so dog-eared, some of the pages are coming apart). You continue to be a great source of inspiration and education."
-- John M. Mora, Plainfield, IL

"Thank you for all the books you've written over the years -- I have enjoyed many of them, and profited from what I've learned. I've been reading Become a Recognized Authority in Your Field this past month -- it's helping me really do the things I've always wanted to do."
-- Michael Knowles

"I read Write More, Sell More a few years ago and loved it."
-- Steve Slaunwhite

"The first time I read your book Secrets of An $85,000 Freelance Writer I laughed at the fact of picturing myself as a business writer. The second time I read it, I made over $1,000 in a week. I'm laughing for a much better reason now."
-- Grady Smith

"I loved your book The Copywriter's Handbook. It has sincerely helped me in my business and is worth every penny I spent on it!"
-- Brian Maquire, Portland, OR

"Had I not discovered your Secrets of a Freelance Writer and The Copywriter's Handbook, I would still be a frustrated, unfulfilled hack. Thank you for saving me from that! I appreciate you sharing your knowledge with the rest of us and allowing us to take a piece of the pie. I already love this new career that I never would have discovered without your guidance. Thanks."
-- Elizabeth Hanes

"I wanted to thank you for The Copywriter's Handbook and Secrets of a Freelance Writer. Both books are informative and inspirational."
-- Ken Harrison

"I have read your books Selling Your Services and The Six Figure Consultant and I really appreciate the wealth of knowledge you have shared in both of these publications."
-- Leah Beth Mills, Farmingville, NY

"Thanks a million for my life!!!"
-- Alan Zoldan

"Your books The Copywriters Handbook and Secrets of A Freelance Writer helped me start work as a freelancer. I can't tell you how many times those books saved my skin and got me confidently through unfamiliar materials. I am very grateful for your expertise and generosity."
-- Lorraine Thompson

Dear Soon-to-Be Famous Friend:

The average entrepreneur or self-employed professional works like heck just to make a good living ... and has to sell tirelessly to generate enough business to keep his or her cash flow steady.

But Rachel Ray earns $15 million a year... and she never has to go out and sell herself: she has people waiting in line, bombarding her with offers - for TV shows, speeches, books, and business deals of all sorts.

What's the reason why Rachel Ray has it so much easier than the rest of us?

It's simple...

Rachel Ray is a recognized guru in her field (which happens to be cooking) ... and most of us are not.

You know that in every market niche, industry, or human endeavor, most participants are running in the middle of the pack.

They make a decent living - but it isn't easy. They work hard to attract the opportunities, contracts, and customers they need. It never seems to come easy.

But also in every area, there are a few people who don't struggle like that ... because they are recognized as the leading experts or "gurus" in their field.

    And you know who they are...

  • In business management, it's Peter Drucker or Tom Peters.
  • In relationships, it's Dr. Phil.
  • In sex, it's Dr. Ruth.
  • In advertising, it's Donny Deutsch.
  • In cooking, it's Rachel Ray or Emeril LaGasse. (Can you say "bam!"?)
  • In alternative medicine, it's Dr. Andrew Weil ... who recently made the cover of Time magazine.
  • In home entertaining, whether you like her or not, it's Martha Stewart.
  • And so on, and so on.

You also know that, because of their status, these gurus are absolutely at the top of their profession - in demand for their product or service, status, prestige, and income.

But here's one thing you may not know about these and other mega-star gurus...

The simple "Become an Instant Guru"
formula that made Rachel Ray,
Martha Stewart, and Dr. Weil rich and famous

All of the gurus I've named are probably NOT the best in their field ... not the most expert ... not the most successful.

Alan Dershowitz does NOT have the best record of any trial attorney in the United States. Far from it.

Peter Drucker is NOT the best corporate manager in the world ... in fact, he has never been CEO of a major Fortune 500 firm!

The reason that these people are gurus ... famous in their fields, sought after by millions ... is that most of them are the best at promoting themselves as experts in what they do ... not in actually doing it.

They all, to one degree or another, used basically the same fundamental formula ... I call it the "Become an Instant Guru System" ... that I teach you in my new program.

Just follow the 10 simple steps I outline, and within 90 days, people in your market will begin to know your name ... view you as an authority in your field ... and start asking you, in record numbers, to take them on as customers or clients.

That means no more expensive advertising ... no distasteful door to door selling ... no dialing the phone to cold call ... no "begging" for business ... no more low-balling your price just to close a sale.

Remember, it is always better to get potential customers to come to you rather than you going to them. And when you Become an Instant Guru, that's precisely what happens!

Becoming an instant guru in your
field - once difficult, now easy!

In my best-selling program, Become an Instant Guru, I share with you proven, utterly pragmatic methods you can use to quickly and easily become the recognized authority in your field ... starting in as little as 90 days!

By following my simple methods - which I GUARANTEE that you can duplicate with ease - you can get your phone ringing off the hook with inquiries, orders, leads, and new business ... more projects and assignments than you could ever hope to handle.

    In Become an Instant Guru, you'll discover:
  • Why every entrepreneur, corporate employee, and professional should establish themselves as a guru in their field ... and why you are losing thousands of dollars by not doing so.
  • The "Rule of 90/10" ... and how it enables you to become the top guru in your field, leapfrogging ahead of competitors who may have much more knowledge and experience than you do.
  • How to gain a sustainable competitive advantage in your marketplace that your competitors will never be able to topple or destroy.
  • Finding your "micro-niche" ... how to unearth a market segment or specialty where you can stake your claim to absolute authority.
  • How often must you contact your target market to position yourself as a recognized authority in their minds? The Rule of Seven.
  • 10 steps to becoming a recognized expert in your field. Even if you just do step one and nothing else, you'll be twice as famous as you are right now. Do all 10, and you'll barely be able to handle the flood of new business that comes your way.
  • The 4 phases of "guru-ship" ... and how to manage your swift, smooth progression up this 4-step ladder on the way to fame and fortune.
  • "Cheating" the system. The one thing you can do to become a top guru in your field in record time ... and bypass the 10 other steps. This one isn't so easy. But when it happens, it can make you rich beyond the dreams of avarice.
  • What Mike Hammer and Tom Peters can teach you about inventing your own category or niche for guru status.
  • Why every would-be guru should be writing articles ... the best types of articles to write ... where to place them ... how to get published.
  • Double the marketing effectiveness of every article you write. Get FREE ad space in magazines reaching your target audience.
  • Why you MUST write a book if you want to become a guru in your field ... and how to sell it to a major publishing house for a five-figure advance.
  • Self-publishing options: vanity presses ... short-run book printers ... Printing on Demand (POD) ... downloadable PDF e-books.
  • The "edu-marketing" approach to establishing yourself as a recognized expert ... and how to accelerate your rise to prominence with "information products."
  • How to create your own "guru Web site" ... and get it up and running online for only a few hundred dollars or less.
  • Write and distribute your own "e-zine." Takes less than 2 hours a month, and it's the most powerful online marketing you can ever do.
  • Automating your "keep in touch" system for keeping your name in front of your prospects and customers.
  • What best-selling "Spenser" novelist Robert B. Parker can teach you about promoting yourself by giving speeches.
  • Want to become instantly respected as a leading authority in your field? Become a "college professor" ... without getting your Ph.D. or joining a university faculty.
  • Promote yourself and your business with public seminars - and make thousands of dollars from each event.
  • How the man who became famous for selling the Brooklyn Bridge can help you become a celebrity in your field.
  • How to get major media coverage - even on network television - without holding a press conference.
  • Setting off a critical-mass "chain reaction" that exponentially sends your lead flow, orders, and sales into the stratosphere.
  • Why you can never stop promoting yourself ... even after you have attained "guru status."
  • And so much more....

"Thanks for your continued hard work and excellent products. Your stuff is always helpful. I think I've listened to Become an Instant Guru fifty times. I'm still pulling tips from that CD." --Mark Kratzer

"I've been doing some traveling and am using my time to listen to your Become an Instant Guru CDs again. Great program! I also wanted to say that I enjoy the interaction between you and Fred Gleeck. There are some great one-liners! You guys should do a comedy podcast together! Anyway, thanks again for sharing your expertise." --Mark Soroka

Best of all, you don't need a large staff, a big marketing budget, or special skills or talents to put my "Become an Instant Guru" system to work.

Virtually all of the steps you can do yourself. And you can get started with a marketing budget of less than $100!

That's not a misprint. I didn't mean to say "less than $1,000." I meant less than $100.

And it's true: many of the methods in the system involve out-of-pocket costs of under $100.

So you don't have to be rich to make yourself famous. You just have to follow my simple instructions.

To order your copy of Become an Instant Guru on a 90-day risk-free trial basis, just click below now:

Praise for the "Become an Instant Guru" system

Become an Instant Guru has been completely updated and professionally recorded on 7 long-playing CDs.

There's no lengthy manual to read or boring workbook to complete. You can master the entire "instant guru" process ... in about a week ... while listening in your car as you drive to and from work each day. It's that easy!

Here's what people have said about earlier editions of Become an Instant Guru...

"I love the Instant Guru CD's. I've listened to it a dozen times."
--Bob Williams

"Very solid advice ... I recommend it for any professional who is serious about creating multiple streams of income from an information empire. And Bly is someone who practices what he preaches."
--Henry Devries, San Diego, CA

"The author presents some excellent tips for how to leverage your existing knowledge into at least minor fiefdom ... part of its strength is that anyone can do it."
--MJulian Talbot, Canberra, Australia

"Mr. Bly gives important tips on how to get close to guru-ship ... excellent insights."
--Dan Vance

"In my company, I have developed the expertise of my employees strategically. This allows us to reach into new markets as the opportunity arises. This program was the launching pad for this strategic planning."
--Tom Carpenter, Springfield, OH

"A must for anyone looking to become the go-to person in their field ... provided me with valuable insight on proven strategies and tactics to get started and actually pursue my dream."
--Ron Kunitzky, Montreal, Canada

"Bly covers everything you need to do to attain authority or guru status. He lays out in simple fashion what needs to be done."
--G. Maxwell, PA

"Bly's ideas and knowledge in this field make this a must have for anyone looking to promote themselves. Bob, keep up the good work!"
--Joe Catal, Hollywood, Florida

"A sensible and engaging discussion of how to be seen as an authority in any field."
-Susan Spilecki, Brighton, MA

"I just picked up your Instant Guru program. It is realistic in the approach to becoming a guru -- it takes work to accomplish anything worthwhile -- and with the direction provided by your program, I will be successful in the 'Guru' project. Let's just say that I am very excited about the future payoffs!"
--Bill Hammill, Orange Park, FL

"I recommend it for anyone who truly has a talent to share and is interested in becoming the name to know in their target market."
--Justin Hitt, V. Beach, VA

"I purchased the Become an Instant Guru audios from your site yesterday and devoured them. Great presentation!"
--Anitra K. Brown

"I'm using Become an Instant Guru to successfully position myself and my clients... and raise my rates. Thanks!"
--Tony Zare

FREE Bonus Worth $97!

We've added an exciting feature to our Become an Instant Guru program that makes it even more valuable and useful -- my e-book, Become an Instant Guru: How to Become a Recognized Authority in Your Field in 60 Days or Less.

This is the revised, updated, and expanded text of my classic paperback book Become a Recognized Authority in Your Field in 60 Days or Less. The book is out of print, so it's virtually impossible to get any more. And the few copies available on Amazon are the old edition -- they haven't been updated for years.

    In this information-packed 236-page e-book, you will discover:
  • How to create your 90-day "Become an Instant Guru" Action plan - page 174.
  • Keeping in touch with your audience base with the "Rule of Seven." Page 36.
  • Should you Web site focus on YOU, the guru - or on your topic? The answer may surprise you. Page 156.
  • 6 ways to establish your reputation as an expert through public speaking. Page 117.
  • The easiest - and most cost-effective - PR strategy on the planet. Page 136.
  • Get rich by picking the right market niche. Page 30.
  • Why Americans worship gurus - and how you can profit from this trend. Page 23.
  • How to find a literary agent who can get you a book deal with a major NY publishing house. Page 65.
  • The 4 steps to becoming the dominant guru in your field ... and how to rise through each in record time. Page 35.
  • Creating buzz online by writing and placing free articles on the Internet. Page 51.
  • How to turn speaking opportunities into reputation-building and business-generating opportunities for you. Page 101.
  • Keep in touch with your fans and prospects by writing and publishing a free online newsletter. Page 98.
  • Promoting yourself and your business with "free content offers" - page 70.
  • Get famous by becoming a syndicated columnist ... or the host of your own radio talk show. Starts on page 145.
  • Positioning yourself as a guru in an established niche vs. creating your own niche - which works best? Page 32.
  • How a stereo salesman repositioned himself as the world's top guru in desktop design for non-designers. Page 22.
  • Choosing the ideal domain name for your guru-focused, content-rich web site. Page 155.
  • How to write and place articles that establish you as a "thought leader" in your industry - and are read by potential clients. Page 41.
  • Do you know enough about your area of expertise to call yourself a "guru"? The answer may shock you. Page 18.
  • How to write press releases that get you attention and ink in major media nationwide. Page 137.
  • And so much more....

The big Become an Instant Guru manual normally sells for $97. But a downloadable PDF copy is yours FREE - in minutes -- when you order the companion audio program today. Just click below to get started:

Saves you thousands of dollars right off the bat!

My friend, Eric Y., is co-founder and partner in one of New York's best and most prestigious public relations agencies.

He has routinely converted many ordinary people into gurus and celebrities through some of the same self-promotion techniques I reveal in Become an Instant Guru.

You could hire Eric and his PR firm to turn you into a guru. But it won't be cheap: his minimum monthly retainer is around $12,000, with a 3-month minimum contract.

And even then, there's no guarantee of success. Should you not get the results you want, there's no refund ... and your 36 grand is down the toilet.

Now, if you and I were to work together, and you paid ME to implement the "Become an Instant Guru" system for you, I charge less than Eric's agency ... but it's still expensive.

My consulting fee is $500 an hour with a $10,000 nonrefundable retainer paid up front, in advance.

That's IF you could hire me ... which is unlikely ... because I'm not taking on new consulting clients any more.

But it won't cost you $36,000 or even $10,000 to become a leading authority in your field ... a recognized expert.

That's because my Become an Instant Guru home-study audio learning system is available for just $77 - a $20 discount off the list price of $97.

You get the best of my quarter of a century of accumulated experience and tested methods in PR, marketing, and self-promotion ... for less than I charge clients for just 15 minutes of my time.

You also get my companion e-book to the audio program, the 236-page Become an Instant Guru manual (cover price: $97) - an earlier edition of which has been offered on Amazon for as much as $1,000 - absolutely FREE!

If you know business, you know that's a great deal.

And unlike my friend Eric Y. and his PR firm, I DO guarantee your results with my Become an Instant Guru system.

Because you can....

Use it risk-free for 90 days

That's right. If, after reviewing Become an Instant Guru, you don't agree that my self-promotion strategies are rapidly making you more famous, respected, and in demand in your niche or market ....

Or you are not 100% satisfied for any reason ... or for no reason at all ... just return all the CDs to me within 90 days and bonus materials.

I'll refund your payment in full. No questions asked. That way, you risk nothing.

So, what are you waiting for? In 90 days, you could be no closer to your dream of being a recognized guru in your field than you are right now.

Or you could be on track to leaving your competitors in the dust.

It's entirely up to you.

To order Become an Instant Guru on a 90-day risk-free trial basis, click below now:


Bob Bly

   P.S. Remember, the Instant Guru audio program now comes with a companion manual - the 236-page e-book Become an Instant Guru (list price: $97) - that's yours absolutely FREE when you order now.

   But I urge you to hurry. This special FREE Bonus offer is for a limited time only. After that, it's too late.

   To get Become an Instant Guru and your FREE Bonus e-book, just click here now:

You have everything to gain ... and nothing to lose ... by accepting this risk-free offer.

So what are you waiting for? To order, just click below now: